Agency Contracts, Compensation and Performance Incentives
We believe that business arrangements with agencies should be fair and motivating. Once the scope of work and the “rules of engagement” are defined, translating that into a contract that suits all markets involved is still not an easy task. Within our international team we have been involved in the development and review of hundreds of contracts for relationships in a large variety of markets. And we offer alliances with law firms for deeper needs.
Our advice is to address contract and compensation issues early on in the process prior to the appointment of a new agency.
More and more clients and agencies are interested in some form of PBR (Performance Based Remuneration). We have vast experience in every compensation model, for a large variety of often complex organizations and needs.